Penknife Media is a unique content and social strategy firm with an editorial perspective.


With a background in digital and print media, we bring an editorial perspective to everything we do. We know how to develop a strong brand voice and engage an audience with compelling content — from site copy to newsletters to social.


Here’s What We Do


+ Voice

Your company already has a unique personality: You just might need help channeling it into a strong brand voice with a clear mission.


Content Strategy
+ Creation

Once you’ve crystallized your brand mission and tone, it’s time to get your voice out into the world.


+ Email Marketing
+ Distribution

Effective content is equal parts art and science. We are happy to handle the technical side of things.


Social Strategy
+ Execution

Organic and paid social is often where we see the fastest results.


In launching my brand, Gina was the one person who was able to verbally capture my message and vision. She hashed out original creative ideas until we found the perfect tagline and website copy. I lovingly call her ‘the keeper of the words’ for Revolution Motherhood because she makes sure that everything put out into the world is on-brand and on-message. Gina is worth her weight in gold. If you have the good fortune to have her on your team, you’ll never want to let her go!
— Rachel Welch, Founder of Revolution Motherhood

We wanted the website for Grand Wailea to stand out from its competitors, and Gina tktktktk WHAT YOU THINK I DID WELL… MAYBE THAT YOU LIKED WORKING WITH ME? …
— Rachel Watroba, TK TITLE of Grand Wailea, a Waldorf Astoria Hotel

Gina wrote our very first catalog—which performed better than we expected—and she worked on messaging for our new pillows, which TKTK HOW YOU THINK I DID. It was a pleasure TKTKTK HOW/IF I WAS A PLEASURE!
— name, Boll & Branch


Penknife Media is made up of professional editors, writers, creative directors, social media strategists, photographers, videographers, and SEO and email marketing pros — all passionate about creating compelling content for brands.

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Penknife Media Founder Gina Hamadey assembles and leads marketing teams to suit the needs of every client. Before founding Penknife Media, Inc., Gina Hamadey served as the Travel Editor for Food & Wine and Rachael Ray Every Day, where she was as on-air correspondent for the Rachael Ray Show. She is the author of Buenos Nachos! cookbook and a contributor to Food & Wine, Women's Health, Travel + Leisure and Wine Enthusiast. She was the founding editor of the quarterly Beekman 1802 Almanac, which won the Adweek Readers’ Choice award for Hottest Newcomer of 2015. She started her career at groundbreaking titles O, The Oprah Magazine and George.