Penknife Media is a unique content and social strategy firm with an editorial perspective.

With a background in digital and print media, we bring an editorial perspective to everything we do. We know how to develop a strong brand voice and engage an audience with compelling content — from site copy to newsletters to social.


Branding + Voice

Your company already has a unique personality: You just might need help channeling it into a strong brand voice with a clear mission.


Content Strategy + Creation

Once you’ve crystallized your brand mission and tone, it’s time to get your voice out into the world.


Social Strategy + Execution

Organic and paid social is often where we see the fastest results.


SEO + Email Marketing

Effective content is equal parts art and science. We are happy to handle the technical side of things.



Penknife Media is made up of professional editors, writers, creative directors, social media strategists, photographers, videographers, and SEO and email marketing pros — all passionate about creating compelling content for brands.


Penknife Media Founder Gina Hamadey assembles and leads marketing teams to suit the needs of every client. Before founding Penknife Media, Inc., Gina Hamadey served as the Travel Editor for Food & Wine and Rachael Ray Every Day, and was an on-air correspondent for the Rachael Ray Show. She is the author of Buenos Nachos! cookbook, and was the founding editor of the quarterly Beekman 1802 Almanac. She started her career at groundbreaking titles O, The Oprah Magazine and George.

In launching my brand, Gina was the one person who was able to verbally capture my message and vision. She hashed out original creative ideas until we found the perfect tagline and website copy. I lovingly call her ‘the keeper of the words’ for Revolution Motherhood because she makes sure that everything put out into the world is on-brand. Gina is worth her weight in gold. If you have the good fortune to have her on your team, you’ll never want to let her go!

Gina wrote our very first catalog, which performed extremely well. She also helped us with positioning around the launch of our line of pillows, which proved to be a very successful line extension. Most of all, everyone in our organization enjoyed working with Gina. She is fast, detail-oriented, incredibly creative and talented — I would highly recommend her.
— Scott Tannen, Co-Founder of Boll & Branch

We needed a complete refresh of the content throughout our resort website. Gina took on way more than we expected—she was organized and kept us on track, interviewed key members of the property to ensure each detail was captured, and immersed herself in the history of the property to make sure the tone of voice was both luxury and true to the culture. I looked forward to our weekly calls and was so pleased with the professionalism and attention she provided us.
— Rachel Watroba, Marketing Manager of Grand Wailea, a Waldorf Astoria Hotel