Penknife Media is a unique content and social strategy firm with an editorial perspective.
With a background in digital and print media, we bring an editorial perspective to everything we do. We know how to develop a strong brand voice and engage an audience with compelling content — from site copy to newsletters to social.
Branding + Voice
Your company already has a unique personality: You just might need help channeling it into a strong brand voice with a clear mission.
Content Strategy + Creation
Once you’ve crystallized your brand mission and tone, it’s time to get your voice out into the world.
Social Strategy + Execution
Organic and paid social is often where we see the fastest results.
SEO + Email Marketing
Effective content is equal parts art and science. We are happy to handle the technical side of things.
Penknife Media is made up of professional editors, writers, creative directors, social media strategists, photographers, videographers, and SEO and email marketing pros — all passionate about creating compelling content for brands.
Penknife Media Founder Gina Hamadey assembles and leads marketing teams to suit the needs of every client. Before founding Penknife Media, Inc., Gina Hamadey served as the Travel Editor for Food & Wine and Rachael Ray Every Day, and was an on-air correspondent for the Rachael Ray Show. She is the author of Buenos Nachos! cookbook, and was the founding editor of the quarterly Beekman 1802 Almanac. She started her career at groundbreaking titles O, The Oprah Magazine and George.